Letting Go of the Words

I got into web design because I like solving problems. I like beautifying the world and making things work better. Not because I like to write. But I soon found that doesn’t matter.

Whether I like to or not, I end up writing. A client wants a website, but there’s no content …or their content is better suited for a 7th grade English essay. If my websites are going to achieve the business results clients want, they need good copy. I had to up my writing.

Letting Go of the Words gave me more than I expected. It’s a guide for crafting clear websites. Of course it contains the traditional solid tips, but Redish’s book also reframed my approach to writing web content. I’m far from professional-writer-status, but I do think I’m a little less terrible now.